XR/Immersive Technology: What Is It, What's Next, and Why Should You Care?
XR is an umbrella term encompassing augmented, virtual, and mixes reality technologies. This session will feature the CEO of the XR Association which is focused on promoting the responsible development and adoption of XR by convening stakeholders, developing best practices/research, and advocating on behalf of the greater XR industry. XRA's CEO Liz Hyman will share updates and insights on what XR encompasses, efforts to develop best practices and policy recommendations, and why it all matters.
